Marketing Assessment Scorecard

Take the Marketing Assessment Scorecard to find out how your marketing is performing compared to the UKs top Entrepreneurs.

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Takes less then 5 minutes.

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Read each definition, then click on the most appropriate answer.

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There are no right or wrong choices.

Step 1 of 7

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1. Focused Strategy.
Question 1: What is the strength of your brand?*
- I don’t have a brand yet.
- I have created my brand but have yet to generate any significant awareness.
- My brand is recognised on a local level and I want to expand.
- We have a strong local brand and are expanding but want to expand quicker and gain more recognition.
- We have excellent brand recognition and are leaders in our niche and enjoy excellent financial returns.
Question 2: Do you have a clearly defined marketing strategy?*
- I have yet to create my marketing strategy.
- I have been putting together a marketing strategy.
- I have a marketing strategy but I am struggling to implement it effectively.
- I have a marketing strategy. I am implementing it but would like to see better results.
- I have a marketing strategy. I am executing it effectively and seeing great results and getting an excellent return of investment.
Question 3: How effective are you in implementing your marketing strategy?*
- I am procrastinating and not taking any meaningful action
- I am taking action but not sure what I am doing.
- I am taking focussed action but not getting the results I want.
- I am taking focussed action on my marketing strategy, seeing results but know I could be doing better.
- I have fully implemented my marketing strategy, seeing great results and enjoying the benefits that come with that.

2. Understanding your Audience.
Question 1. Have you defined which market niche(s) you want to serve?*
- Not yet, I was thinking I would just market to everyone.
- I recognise the need to pick a niche(s) but still feel marketing to everyone is the best way.
- I know I need to define which Niche/s I want to serve but don’t know how to do it.
- I have a niche(s) and am actively marketing to and serving my niche(s) but I am not seeing the returns I want.
- I have clearly defined my niche(s). I am actively serving them and enjoy significant financial returns.
Question 2: How well do you know your customer / audience?*
- I haven’t defined them at all.
- I know age range and general interests about my target customers but only on a basic level.
- I know most things about my target customers but am struggling to have any meaningful impact on them.
- I have clearly defined my audience. I am having a positive impact on them and I am seeing some results but could be doing better.
- I know exactly who my Audience are. I have created a comprehensive Avatar and buyer personal and enjoy great returns as a result.
Question 3: How well do you understand your target customers / audiences emotional drivers.*
- Not at all, I didn’t realise understanding emotional drivers was important.
- I recognise the importance of using emotional drivers but not sure where to start.
- I have been learning psychology around buying but it feels manipulative to put it into action.
- I understand my customers / Audiences emotional drivers. I am adapting my marketing accordingly but not getting the returns I want.
- I understand that if I wish to serve my customers effectively it is essential to understand their emotional drivers and include them in my marketing strategy. As a result I am enjoying great returns.

3. New Asset Creation.
Question 1: What marketing content do you currently have to share?*
- I don’t have any content to share, I didn’t think I needed any
- I have some content such as a few blogs but not doing anything with them
- I have content such as blogs and I am creating social media posts but not getting any real traction.
- I have lots of content and I am sharing it with my audience and getting results but could be doing better.
- I have a wealth of content to share and connect with my audience, which includes, blogs, videos, social media posts, tweets and much more.
Question 2: Do you have a system in place for creating content to share with your audience?*
- No, I don’t create any content and wouldn’t know where to begin.
- I am creating content but only when the mood takes me.
- I am creating content but struggle to stick to a plan and doubt the impact it has.
- I have a system in place for creating content each week. It feels good to have a positive effect in the audience but I would like to see better results.
- I have a system in place for creating new content every week. I am feeling enormously grateful by the positive impact it is having and I am enjoying engaging with my audience.
Question 3: How strong are your content distribution channels?*
- I’m not distributing any content at all.
- I have a social profile but don’t use it effectively.
- I have access to a range of social media platforms but I’m not that proactive in using them.
- I am distributing my content across a range of social media platforms but I’m unsure how effective I am being.
- I am distributing my content effectively across a range of social media platforms and my message is being well received.

4. Niche Targeting.
Question 1: Are you recognised as a key person of influence within your niche?*
- No, I rely on my company brand.
- I recognise the importance of positioning myself but feel uncomfortable putting myself out there.
- I am in the process of building out my personal brand and find the courage to put myself out there.
- I am actively positioning myself as a key person of influence in my market and it is having a positive effect but could be better.
- I am recognised as a Key person of Influence within my market and I am to go to person for people who require my services and feel alive sharing what I do with everyone.
Question 2: How well are you connecting with your audience?*
- I don’t know my audience well enough to be able to connect with them
- I am learning more about my audience and beginning to connect with them.
- I have a good understanding of my Audience. I am connecting with them but not getting much interaction.
- I have a good understanding of my Audience. I am connecting well with them but I know I can do better.
- I understand my audience completely, my content is powerful and I am communicating and connecting effectively with them.
Question 3: How effective is your Lead Generation?*
- I am struggling to get any leads at all.
- Leads are coming in slowly but I crave consistency.
- I recognise the difference between leads and high quality leads and I am focussed on raising the quality of my leads.
- I am receiving a steady stream of high quality leads into my business but my conversions could be better.
- I am receiving a continuous flow of high quality leads into my business and enjoying a very high conversion rate.

5. Engage to convert.
Question 1: How Impactful is your advertising and copywriting?*
- I don’t really know and have no structure for writing effective adverts.
- I am writing my own adverts but they are not very effective.
- I understand the power of psychology and I am learning to write effective adverts but not getting the results I expect.
- I understand human behaviour and what compels people to take action, my advert copy is strong and I am getting satisfactory results.
- I am fully aware of what drives human behaviour; I include all my knowledge in my advert copy and I am seeing fantastic results.
Question 2: How effective are you at educating your audience?*
- I don’t educate, I just want to sell my products and services.
- I am aware of the need to pre-educate my audience but not sure how to do it.
- I recognise the importance of understanding and educating my audience and I am aware that automated systems can achieve this.
- I have a fully automated system, which educates my audience. I am build a high quality list and am on my way to establishing long-term financial security.
- I have a fully automated system that educates, convert and nurture’s my audience. This ensures long terms financial stability.
Question 3: How effective are you at pre-selling your audience and overcoming objections?*
- I’m not very good at selling and don’t know what my customers objections are.
- I recognise the need to be able to sell effectively and overcome objections in my marketing but find it difficult.
- I am learning how to use automated systems to sell effectively and overcome objections in my marketing and I am making good progress.
- I have an automated system that presells my audience and helps them overcome objections and I am seeing more conversions as a result.
- I have mastered this important area of business. I use automated technology for the whole sales and marketing process and see great returns.

6. Learn and Optimise.
Question 1: How strong is your ability to analyse data?*
- Analysing data and reports is not my strong point.
- I am trying to read the analytics but its quite confusing.
- I understand the analytics but am not sure what to do with that information.
- I read analytics well, understand that patterns and fluctuation but its not something I like doing.
- I read Analytics proficiently. I understand patterns and fluctuation and am able to optimise my strategy accordingly.
Question 2: How effective are you at optimising your results?*
- What does optimising your results mean?
- I find it challenging to be constantly optimising and changing things.
- I am actively optimising my marketing strategy but not confident in my ability.
- I optimise on a weekly basis and I am seeing decent results.
- I am consistently monitoring my results and optimising my strategy accordingly and seeing a great return.
Question 3: How happy are you with your return on Investment?*
- I am losing money on my advertising and feel discouraged by it all.
- I am still losing money but believe I can make it work for me.
- I am making money on my advertising spend although no-where near the amount I want to make.
- I am making a good return on my advertising spend but know I can do a lot better.
- My marketing strategy is working well. There is a consistent flow of money into the business and the return on my advertising spend is fantastic.

Final Details
One final step before we send you your Scorecard, which will enable you to understand how your marketing is performing compared to the UKs top Entrepreneurs.
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Section 1 Total
Section 1 %
Section 2 Total
Section 2 %
Section 3 Total
Section 3 %
Section 4 Total
Section 4 %
Section 5 Total
Section 5 %
Section 6 Total
Section 6 %
Overall Current Average
Overall Current Percentage
1. Focussed Strategy 0-5
<p>You’re a little off target.</p> <p>It's vital you get clear on your marketing strategy before taking further action otherwise, it is highly likely your time will be wasted.</p>
2. Understand your audience 0-5
<p>You are having a long distance relationship.</p> <p>It’s impossible to serve your audience effectively if you don’t develop your understanding and strengthen your relationship with them.</p>
3. New Asset Creation 0-5
<p>Your asset foundations are not solid enough.</p> <p>The key to attracting high quality leads is through delivering great content that adds value to your audience.</p>
4. Niche Targeting 0-5
<p>Your sphere of influence is too small.</p> <p>You need to start developing your mindset and selling yourself more effectively.</p>
5. Engage to convert 0-5
<p>You need to start dating your audience.</p> <p>Learn how to use persuasive language to connect with your audience in a more meaningful way.</p>
6. Learn & Optimise 0-5
<p>Your leaking money from your marketing funnel.</p> <p>It’s important that you stop advertising now and get help from an expert.</p>
1. Focussed Strategy 6-10
<p>It's time to sharpen your aim.</p> <p>It’s important that you refine your marketing strategy. Get clear and focussed and keep taking meaningful action.</p>
2. Understand your audience 6-10
<p>It's time to get intimate.</p> <p>You need to understand your audience more intimately. What are their fears, pains, and challenges? What do they desire most in the world?</p>
3. New Asset Creation 6-10
<p>Your asset empire is growing.</p> <p>Your foundations are strong. You are creating and delivering powerful content. This has effectively built your first floor. Now it is time to master selling, influential language patterns and writing great copy.</p>
4. Niche Targeting 6-10
<p>Keep growing your influence.</p> <p>Keep talking to your audience and getting to know them better.</p>
5. Engage to convert 6-10
<p>Education & Influence are the key to a great relationship.</p> <p>Learn and master automated systems for educating and pre-selling your audience. It’s the secret to selling online without your direct involvement.</p>
6. Learn & Optimise. 6-10
<p>It's time to learn how to scale.</p> <p>Find someone who has done what you want to do and model them.</p>
1. Focussed Strategy 11-15
<p>Stay focused and on target.</p> <p>Congratulations on developing a great Marketing strategy. Now is the time to look closer at your audiences to provide more value.</p>
2. Understand your audience 11-15
<p>Keep serving.</p> <p>You have a great relationship with your audience. Keep serving, keep sharing great content and maybe look at increasing your product offering.</p>
3. New Asset Creation 11-15
<p>You have a strong and solid asset structure.</p> <p>Keep up the good work, keep sharpening the saw and delivering great content.</p>
4. Niche Targeting 11-15
<p>Your influence is at an all-time high.</p> <p>You are positioned in the right place with you clients and prospects and your audience(s) are lucky to have you.</p>
5. Engage to convert 11-15
<p>You have mastered the relationship game.</p> <p>Congratulations on mastering Automated technology to educate and pre-sell your audience. Keep a constant eye out for new technologies to help you increase sales.</p>
6. Learn & Optimise 11-15
<p>It’s raining money - ROI</p> <p>This is a fantastic position to be in, you have a strong return on investment (ROI) on your ad spend. Keep a constant eye out for more opportunities.</p>
Overall Score 0-25%
<p><strong>Welcome to the world of marketing </strong></p> <p>It’s important for you to recognise the importance of having a proven marketing strategy in place if you are serious about building a successful business.</p> <p>Whatever business you are in, there are proven marketing strategies out there. We encourage you to become aware of them, learn them and start to implement them in your business.</p>
Overall Score 26-50%
<p><strong>Get ready to grow</strong></p> <p>You recognise the importance of marketing however your understanding is very basic and that means there is enormous scope for you to grow.</p> <p>Now is the time to deepen your understanding of marketing and get really clear on what your niche market is, who your target audience is and what their core emotional drivers are.</p> <p>This knowledge will provide the foundation for exponential growth in your business.</p>
Overall Score 51-75%
<p><strong>It’s time to accelerate your business. </strong></p> <p>At this level you understand the importance of Marketing, you have a good understanding of your market niche, target audience and possibly their emotional drivers.</p> <p>To grow from here, we encourage you to develop your understanding around persuasion and influence. You are already doing well and seeing profits and when you develop these skills and implement them effectively it will be like adding a turbo boost to your results.</p>
Overall Score 75-100%
<p><strong>Optimise, Convert, Retain </strong></p> <p>At this level you are clearly at the top of your game and seeing a significant level of success. You will have an advanced understanding of marketing, influence and persuasion and you will have applied this knowledge to position yourself as an influential player within your niche.</p> <p>At this level, it’s important to keep sharpening the saw, keep refining and optimising your marketing strategy and we encourage you to look at enhancing your retention strategies through offering further products and services.</p>

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